Bridal shower invitations can be formal or whimsical, just as the event itself. Informal showers frequently include games and entertainment. Including wishing wells in the festivities is a popular option.

Unlike wishing wells at weddings, which are thinly veiled cash solicitations, those at bridal showers typically ask for a small, inexpensive gift from each guest. Since new brides are frequently lacking kitchen accessories, some wishing well requests ask each guest to bring an unwrapped item such as a spatula, potholder or other kitchen trinket for the well. If the bride has a proclivity for flowers or candles, a small token reflecting these tastes is common.

Engraved invitations to a bridal shower typically contain formal verbiage. The words "wishing well" are followed by a colon and clearly state the preferred gift. An example is “Mary’s new kitchen has been decorated in taupe and beige tones, with dark hardwood cabinets. Please bring a wishing well gift that enhances this décor.”

Invitations purchased at a retail store and handwritten generally have an informal message about the wishing well. The invite might simply state “There will be a household gadget wishing well. Please bring your favorite gadget to help Mary out in her new kitchen.”