pulsar watches are a line of men’s and women’s timepieces that are manufactured and marketed globally by Japanese company Seiko. They were introduced in 1972 on the heels of the interest in space exploration, and featured a futuristic design. The Pulsar headquarters are located in New Jersey.
The first Pulsar watches were manufactured in 1972 by the Hamilton Watch Company. It featured a space-age design concept in response to the world’s fascination with space and space travel fostered by the Apollo moon missions. The name Pulsar refers to the remnants of a star after it explodes in space.
In 1979, Seiko acquired Pulsar watches and launched what became known as the first full line of all-quartz watches made for both men and women. Distribution of the Pulsar began to expand, and by the 1980s they were sold in European markets such as France, Spain, The United Kingdom and the Netherlands.
In the 1980s, Pulsar began incorporating the latest technologies into its watch-making processes, which helped it carve out a larger niche in the watch market. It also targeted the women’s market with lines of fashionable sport and dress watches that appealed specifically to that segment of the market.
In the 1990s, Pulsar again expanded its product line by adding new titanium, diamond, sports and pocket watches. It also began to include new features such as integrated circuit technology and a step-motion second hand, which would indicate to the wearer when its battery needed charging.
As of 2009, Pulsar continues to feature complete lines of men’s and women’s watches. A popular men’s item is the Quartz Chronograph Alarm watch, which features three sub-dials and luminous hands. A well-known women’s watch is the Mother of Pearl Swarovski, which contains three bezels that can be switched out to give different looks.
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Chris Joseph writes for websites and online publications, covering business and technology. He holds a Bachelor of Science in marketing from York College of Pennsylvania.