As a Mary Kay Independent Beauty Consultant, you need new ideas to help you sell more products. A great way to help improve your bottom line is to show your clients how they can give Mary Kay products as gifts. Also, this is a great way to help sell your products to men. The easier it is for someone to purchase a gift for someone else, the more likely you are to sell it.
Mary Kay Gift Baskets
Look through your Mary Kay products and try to find three to five products that "fit" together. You can make a hand care basket by putting together three items in the Satin Hands product line. Also, you can group your bestselling products into a basket. Think of themes for the baskets as your inspiration. "A big fat lip" basket might include two new lipstick colors, a lip treatment and a lip plumping color. The more creative you are, the more likely you are to sell your basket.
Take the three to five items that you select and find a basket that fits the shape of the items. You want the basket to be full but not overflowing. The Mary Kay items should be the only things seen by the client--you do not want the meat-packing paper that you use as filler to show.
Fill the bottom of the basket with crumpled meat-packing paper. The paper is to provide the basis for the Mary Kay items that you are going to display. Meat-packing paper also minimizes mess when the package is opened.
Arrange the Mary Kay items in logical order. Make clean lines with the products. Either going front to back or left to right, arrange the products from the smallest to the largest. Once the products are arranged in a visually pleasing manner, tape the bottom of the items to the meat-packing paper. This helps to keep the items in the basket.
Make a bow out of the ribbon. Place the bow on the side of the basket to add a little flair. Make sure the bow matches the items--if the majority of the items have pink on the bottles, add a pink bow. The bow is not a necessary step, but it completes the overall look of the package.
- Melissa Kirk/Demand Media