If you’ve always dreamed of having your own custom made track shoe, look no further. Technology has made it possible for you to custom build a track shoe online. Define each color of the shoe, choose between various materials and even select the type of insole you like. Create a one-of-a-kind pair of shoes that reflect your style and personality. Who knows, you may even discover your talent for shoe design.
Visit a website that allows you to design your shoes. As of April 2010, there are a few sites that allow you to design your own shoes online, such as Keds and Nike. However, Nike is one of the few websites that allows you to design track shoes online, and therefore will be used as an example in this article.
Log onto www.NikeId.com. Hover your mouse over the “Men’s” or “Women’s” menu and select “Track & Field.” A new screen will appear with a list of Track & Field products. Choose the pair of track shoes you like by clicking on the image. A new screen will appear with the shoe floating in the middle of the “Design Your Own” application.
Click on the basic shoe design you like best. There will be a few options floating at the bottom left of the screen. If you don’t like the shoe options, click on “Start Blank.” This will give you a plain white track shoe.
Hover the mouse over different parts of the shoe to see the parts that are customizable. Click on that area, such as “Base,” to change the base color of the shoe. Choose from a variety of style and graphics options or from a selection of solid colors. Click the color or style box, and it will change colors in the picture.
Continue to change other aspects of the shoe, such as the shoe string colors and the color of the “Swoosh.” When the shoe meets your desired specifications, click on the “Size” button in the menu to the right of the shoe. Select whether you want men’s or women’s sizes, and then choose the size and quantity that you want to buy. Finally, click “Add to Cart” to continue to check out.
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Melissa McKean is a freelance writer based in Milwaukee, Wis. McKean has an expertise in web and SEO copywriting and has worked on both B2C and B2B lead generation and e-commerce websites to improve search engine rankings and usability. McKean has a bachelor's degree in advertising from Kent State University.