Levi Strauss & Co. is a privately held apparel manufacturing company founded in San Francisco, Calif., in 1853. According to Levi Strauss & Co., the Levi’s brand is recognized worldwide and Levi’s products are sold in more than 110 countries, employing more than 11,000 people as of 2008.
Eighteen-year-old Levi Strauss emigrated from Bavaria to New York in 1847. He gained citizenship in 1853, after which he moved to San Francisco to establish a wholesale business.
In 1872, Jacob Davis approached Levi Strauss about a process he invented to reinforce the pockets on men's pants, which he called riveting.
The two men received a patent for the process in 1873 and started selling pants together, which were originally referred to as waist overalls. The patent would expire in 1880.
In 1886, Levis Strauss & Co. began to use the patch featuring two horses pulling a pair of denim pants in opposite directions, meant to symbolize how sturdy the pants are.
In 1928, the word “Levi’s” became a registered trademark. As of 2009, Levi's still can only be used to describe pants made by Levi Strauss & Co.
In 1936, Levi Strauss & Co. first began to sew a red tab onto the pocket of their denim pants, to distinguish the Levi's brand from imitators.
How to Remove a Leather Tag From Levi's
How to Determine Measurements for ...
How to Dress Like Travis Barker
How to Tell How Old a Lee Rider Jacket ...
How to Get Rid of Whiskers on Jeans
How to Tell How Old Levi's Jackets Are
The History of Denim Jackets
How to Tell if a Baseball Jersey is ...
Removing the Pocket Stitching on Levi's
How Can I Fade Levi's?
Spandex vs. Polyester
How to Attach Adjustable Buckles
History of the Ecko Logo
Materials Used to Make Jeans
How to Fix a Hook on Pants
How to Put on Suspenders
What Is the Meaning Behind the Converse ...
History of Bib Overalls
How to Add Elastic to the Ends of Pants ...
How to Cook Eckrich Sausage
Hammond earned a Bachelor of Science in Marketing, including concentrations in retail and promotions, from Southern Illinois University in December 2006, and a Master of Business Administration degree from Southern Illinois University in May 2009. Hammond was editor of Signal, a radio programming guide, and contributor to Previews, a television programming guide, both publications of WSIU Public Broadcasting.