What is an Oyster Perpetual?

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The oyster perpetual is a watch created by Rolex, the luxury watch brand. The oyster is Rolex's most distinguished watch, originally launched in 1926. It is said to be one of the most replicated watches sold on the black market.

Features

The oyster perpetual is supposed to be indestructible as well as waterproof. The oyster is made for both men and women and, since its launch in 1926, there has been a multitude of versions created of the watch.

Advertising

In 1927, a year after the Rolex oyster was introduced, they paid famous swimmer Mercedes Gleitze to swim the English Channel wearing the watch. They took out a full-page ad in the newspaper the "Daily Mail" to advertise the feat of the waterproof watch.

Collectibles

Certain versions of the oyster perpetual are highly collectible with a high price tag to match. As of September 2010, a Rolex Oyster Perpetual Daytona Cosmograph, a watch launched in 1963, has reached over $14,000 in auction.