The History of Royal Crown Cola

by Stacy Taylor

The History of Royal Crown Cola

Image: Stock Xchng by Jasper Greek Golangco

Royal Crown Cola (RC Cola) is a soft beverage similar to Pepsi and Coca-Cola. It was developed by a pharmacist named Claude Hatcher in the basement of his father's grocery store, due to a disagreement with a local soda bottler. Hatcher's earliest experiments yielded a ginger ale, which became quite popular locally and led him to test other recipes. Over the years, Royal Crown Cola has enjoyed success as an alternative to other soft drinks.

History

Royal Crown Cola was invented in 1905 in Columbus Georgia by Claude Hatcher. Its original name was Chero-Cola.

Franchise

Due to its strong growth, the Royal Crown Cola franchise was created in 1912 when the company began to sell syrups and concentrated flavors to other bottlers.

Reformulation

The recipe for Chero-Cola underwent a redevelopment in 1934 and the new product was launched as Royal Crown Cola, which soon led to its nickname, RC Cola.

Diet Rite Cola

In 1962, the company launched Diet Rite Cola, which was a low-sugar version of RC, intended for diabetics. It quickly became popular with people who were watching their caloric intake as well.

Expansion

During the 1970s, Royal Crown Cola development and bottling expanded to countries other than the United States. The product continues to remain competitive with other top cola brands.

Photo Credits

  • Image: Stock Xchng by Jasper Greek Golangco

About the Author

Stacy Taylor has been an Alaska-based freelance writer for 25 years. Her expertise includes health, childhood development and disabilities, photography, history and the arts. Her articles have appeared in "Events Quarterly" magazine, AssociatedContent.com, and eHow.com. She also writes web content for private clients. Her professional experience includes writing, photography, book cover design, publishing, construction and social services.