The history of Converse shoes started during the early part of the 20th century. The company became one of the most successful footwear businesses in the world by the middle of the century. With the rise of rival companies, the firm faced a number of challenges, eventually losing the long battle with other manufacturers.
The Converse Rubber Shoe Company was opened in 1908. Located in Malden, Massachusetts, the firm was started by Marquis M. Converse. The factory made winter footwear for men, womenand children.
In 1917, the Converse All-Star basketball shoe was introduced and began to be worn by Chuck Taylor. Chuck Taylor was a basketball player who helped promote the shoes, which eventually bore his name.
World War II
The war brought about a change for the company in which production shifted to footwear, boots and other rubber products for troops. This was a huge economic boom for the company.
1950s and 1960s
Converse became the most popular sports shoe throughout the postwar era. The company leveraged the artistic work of Charles Kerins to push for further sales in high schools and colleges.
On January 22, 2001, Converse was forced to file for bankruptcy. It had lost the majority of its market share to Reebok and Nike. Nike purchased Converse in 2003 for $305 million.
What Is the Meaning Behind the Converse ...
What Companies Does Nike Own?
The First Converse Shoe
How to Treat Doc Martens With Mink Oil
Interesting Facts About Vans Shoes
The History of Skechers Shoes
Facts About Air Jordan Shoes
The History of Steel Toe Boots
History & Background of Nike
How to Get Stretch Marks Out of Leather ...
How to Shine Patent Leather Shoes
How to Clean Your Merrell Shoes
History of Fila Shoes
How to Get Rid of Creases in Timberland ...
How to Wash Geox Kids' Shoes
How to Wear Steel Toe Shoes
Ways to Lace Hyperdunks
How to Keep Sperrys From Creasing
How to Use Kiwi Mink Oil to Waterproof ...
How to Clean Diesel Shoes
Jason Chavis has been a professional freelance writer since 1998. He is the author of four books, two movies and a play as well as numerous articles for "Scientific American," The History Channel, City Pages and "The Onion." In 1996, Chavis won the award for "best science fiction/fantasy" from the River Valley Writer’s Conference.
Jorge Barrios, Wikimedia Commons, Public Domain, http://upload.wikimedia.org/wikipedia/commons/e/ee/ConverseJeans.jpg