First marketed in 1906 by William Ramsay, products bearing the Kiwi shoe polish brand are now distributed to more than 200 countries by the Sara Lee Corporation. Cleaning, conditioning, and polishing leather shoes with Kiwi products will keep the leather soft, supple, and looking brand new, claims the manufacturer.
Remove the laces from your shoes before starting to polish them.
Clean the dirt and debris from your shoes. According to Kiwi Care, debris can become embedded in leather if it is not cleaned off prior to polishing. For best results, it is recommended to clean your shoes with a cleaning wipe or damp rag and allow them to dry before applying polish.
Apply leather conditioner to the shoes. Just as your own skin can crack and become dry, so can leather. Apply the conditioner with a clean cotton cloth and allow the shoes to completely dry before proceeding to the next step.
Apply polish evenly to the entire body of the shoe. A thin layer of polish will do it, but you need to make sure that it is evenly applied to avoid spotting on the leather. Let the polish dry before proceeding to the next step. Shoe polish should be applied with a clean cotton rag or a soft shoe brush. If you are using liquid polish, the Kiwi brand already has a sponge-top nozzle on the bottle so you will not need a rag or cloth to apply it.
Buff your shoes until they shine. Use a chamois buffing cloth (similar to what you'd use to wax a car) for the best results. You can also use a clean, soft shoe brush or shoe-buffing machine.