You spent big bucks on that stylish leather jacket, so now it's important to take good care of it. Conditioning and moisturizing your leather jacket is necessary if you want it to last a long time. Leather jackets that aren't routinely moisturized can dry out and start to crack and fade, rendering your jacket not-so-stylish anymore. You need to be careful, however, about the types of products you use on your leather jacket; some conditioning products can strip the color from leather.
Apply the leather conditioner directly onto the jacket.
Use a soft cloth to rub the conditioner into the leather. The soft cloth should be free of lint, which can rub off on or scratch the leather. Make circular movements as you move all the way around the jacket, from the front panels to the sleeves. You should feel almost as though you're giving your leather jacket a massage.
Give the leather time to absorb the conditioner. Follow the conditioner's instructions for how long to leave it on.
Use a clean, dry cloth to remove excess conditioner from the jacket. Hang the jacket on a hanger and let it dry indoors. Don't dry the jacket in the sun; the sun may dry out the leather and crack it.