Getting the latest pair of Jordans, Nike Air Foamposites, or the sneaker of choice on release date is crucial for sneaker fanatics. Without proper planning, you may run the risk of encountering sold-out sneakers. According to the website, NiceKicks, many sneaker fans rely on message boards and blogs for dates and prices, but they are often left confused by contradictory information. Being aware of the availability of the shoe according to store, size, color and brand is the best way to secure your future purchase. A head start will provide a better chance of getting your sneakers before or on their official release date.
Hit the net. Some trusted sneaker websites that are known for their content are Sole Collector, Sneak Files and Nice Kicks. Expand to new sites, skim through the shoe manufacturer's history and read reviews to check for accuracy on release dates. Sign up to receive emails from your sneaker brand's company. For example, NikeStore sends special offers and the latest trends to its members through email. This source can give you exclusive information on release dates before other sneaker fans find out about them.
Call chain sneaker stores and check availability, color and sneaker size. Find out what time your sneakers will go on sale so you can plan your shopping trip. Some sneakers only come out during the weekends. Also, some sneaker stores will release their sneakers at midnight of the release date.
Have the funds ready for the purchase. Call ahead and find out how much you will pay in tax. For example, Jordan Fly Wade Men's Basketball Shoes are $140, but the sales tax could add more than $13 depending on your city and state (price as of August 2011). Get a good estimate so you will not come up short on release day.
Network with all of your sneaker connections. For example, make friends with sales associates at stores who can give you the inside scoop on availability. Be a regular customer, and you may be able to get discounts from time to time.
Purchase your sneakers online. If you don't need to try on your sneakers before purchasing them, sites such as 23isback.com sell their sneakers on the release date and sometimes earlier if available. Some sites, such as eBay, will allow pre-orders; however, you may have to pay extra for this feature.
Familiarize yourself with mom and pop sneaker stores. These little stores often carry sneakers before their release date; however, they usually have smaller stocks than chains. To form relationships with these small businesses, work part time or offer to volunteer one evening a week with inventory or sales in exchange for the new sneakers coming out.
- Jose Ontiveros/Demand Media