How to Apply Makeup to Achieve a Natural Look

by Lilly Wallace ; Updated September 28, 2017

Whether you want to tone down your makeup for a casual, daytime look or you want to learn how to enhance your features without looking overly done, achieving a natural look with makeup requires only a few steps and can make you look effortlessly put together.

Conceal, Don't Mask

When it comes to natural face makeup, the goal is to conceal any imperfections without looking like your face is entirely covered with product. Instead of using a full-coverage foundation, use only concealer on the areas of the skin where you have some redness, such as around the nose, and where you have shadows, such as under the eyes. Then conceal any blemishes or scars by dabbing a tiny amount of product on them, and then blend until it looks seamless.

Alternatively, if you wish to even out your skin tone and want a little more coverage, mix a few drops of your favorite foundation with your face moisturizer. This will give you some coverage, but it will sheer it out, giving a more natural look compared to the full-coverage look of foundation.

Add a Subtle Flush

Adding a subtle flush on the cheeks gives a more healthy look to the face while still looking natural. Choose a blush color that looks like your natural flush after a jog, and opt for a cream texture instead of a powder, as powders tend to look more obvious on the skin.

Pat the blush on the apples of your cheeks and blend upwards toward your upper cheekbones. Blend until you no longer see the edges of the color you apply. If you prefer, you may use a synthetic blush brush to apply the cream blush, and apply product little by little.

Enhance Your Lashes

Skip eyeliner and bright eyeshadows, and focus instead on enhancing your lashes, which can make your eyes appear more awake and fresh. Focus on applying the mascara at the roots of the lashes, which will make them appear naturally thicker.

If your lashes are not naturally long and curly, use an eyelash curler and then apply one coat of mascara, preferable waterproof. Waterproof mascara formulas tend to hold the curl better than water-based mascaras, so your lashes stay curled all day long.

If you want to line your eyes make sure to keep the line thin and as close to the lash line as possible, which gives the appearance of thicker lashes without looking too made up.

Use a Tinted Brow Gel

Filling in the eyebrows is a very important step because eyebrows frame the face and give it a more polished look. However, unless you need to fill in your eyebrows because your missing brow hairs, opt for a tinted brow gel instead. Use it to comb your brow hairs upwards, so the hairs are going to stay in place, and the tint is going to subtly fill them in as well, without looking too obvious.


  • Choose a brow gel in a shade lighter than your hair color if you are a brunette, and a shade darker than your hair if you are blonde.

Dab your lipstick

Choose a lipstick color that looks similar to your natural lip color, and instead of applying it directly onto your lips with the bullet, dab it with a finger. This method of application is going to even out any pigmentation that you may have on your lips, but is going to look more natural.


  • If you have dry lips, you may want to use a tinted lip balm instead of a lipstick, which gives you a sheer color but keeps your lips soft and comfortable.

A few more tips

  • Use soft colors that blend well with your skin tone. 
  • Blend every product until there are no harsh lines at all. 
  • Choose liquid and cream products instead of powders, as they tend to look more natural.

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About the Author

Lilly Wallace is an Italian certified health and nutrition coach. She writes about beauty and wellness on her website Passionate about skin care, nutrition and fitness, she loves to inspire her readers to pursue a healthy, eco-friendly and sustainable lifestyle.