Using Craigslist to market your childcare business for free can be both economical and efficient. If you have childcare openings and need to fill the spots in a timely manner, consider using Craigslist. By using a few different strategies to advertise your openings, you will be able to give prospective clients your mission on childcare and offer information on the neighborhood, surrounding area schools and your childcare credentials. As a bonus, advertising on Craigslist is free and publishes more quickly than a newspaper classified ad.
Register for a Craigslist account if you do not already have one. Creating an account is free and can be used for advertising as well as responding to other Craigslist ads. To create an account, visit Craigslist at http://www.Craigslist.org. Make sure to create the account so listings are specific to your city or metro area. This will help the website filter the listings to only display ads in your local area.
Login to your Craigslist account and then click the "Post to Classifieds" option in the upper left-hand corner of the homepage.
Click on the "Community" link and then on "Childcare."
Key a title for your ad within the "Posting Title" field. This title should describe your childcare services and include either your location, business name or number of childcare openings. If you have an infant spot available, try to use the word "infant" or "newborn" within your title. These openings are typically in higher demand from prospective clients. Here are a few examples: "Westwood Neighborhood Childcare, CPR Certified With 2 Openings," or "Loving Home Daycare -- Food Program -- Jefferson School District."
Key your location within the "Location" field. Enter the name of your neighborhood, school district, metro area or city. Base this information on what you think will appeal most to prospective clients.
Enter your ad description within the "Posting Description" field. This is your chance to sell your services to someone who knows nothing about you or your childcare philosophy. Take a few moments to brainstorm how you want to present your business to a new family. If you are licensed, CPR certified, have teaching certificates or participate in a food program, make sure you include these points. Refer to the school district you live in, but don't provide your address until you are contacted for an interview. Instruct prospective clients to respond by email or by phone if you are comfortable providing your telephone number. If you are proud of the appearance of your childcare facility, include pictures so parents understand the layout of the facility. If you have a website with more information, include a link.
- If you do not have success with your first ad, try making some changes and posting it again a week later.
- Never provide personal information to someone you don't know.
- cute kid image by Mat Hayward from Fotolia.com