Indian God Lotion claims to help men dealing with the problem of premature ejaculation. The product works by reducing sensitivity in the penis head, thus allowing a man to maintain his erection for a longer period of time. In 2004, in the journal, Reviews in Urology, Dr. Michael O'Leary warns that the ingredients, as well as the effectiveness of Indian God Lotion, remain unknown.

Spray a small amount of the Indian God Lotion on the head of your penis.

Wait 60 minutes before attempting sexual activity. Alternatively, to improve results of the product, wait only 30 minutes, spray your penis again followed by another 30 minute waiting period.

Engage in sexual intercourse anytime after the 60-minute waiting period up to 12 hours after the initial application.