Raw Color is a hair dye available exclusively at Hot Topic, a mall-chain punk and Goth clothing store. Raw is a demi-permanent dye as opposed to the semi-permanent formulations of most unnaturally colored dyes. Demi-permanent dyes last slightly longer than semipermanent dyes, although they still wash out with multiple shampoos.
Bleaching Your Hair
For bold, unnatural hair colors like candy pink to shine their brightest, you'll need to bleach your hair first. Not only does bleach pre-lighten so the color on your head is as close as possible to the color on the bottle, it also makes your hair more porous so the dye can penetrate better. Don't wash your hair for several days before bleaching, since the natural oils protect your scalp. Use the lowest volume of developer possible (try 20 for already blond hair, 30 for medium-toned hair, and 40 for very dark hair). Leave the bleach on for only as long as it takes to turn your hair blond, then wash it out thoroughly with shampoo.
Tools for Dyeing
All the tools you need to dye your hair are available at any beauty supply store. You'll need a plastic bowl, a tint brush and a few pairs of disposable latex gloves. Applying the dye with a tint brush allows you to control exactly where it goes, which is important if you only want to do streaks. Another tool that's important for streaks is foil, which will keep the dye from touching the rest of your hair. Beauty supply stores sell small foils, or your can wrap the dyed streak in a folded piece of regular aluminum foil.
The Dye Process
Candy pink dye tends to end up all over your bathroom when you dye, so it's best to have a stylist apply it in a salon. However, if you want to do it yourself, lay down a trash bag or two on your bathroom floor and change your gloves every time you need to touch something. Coat your hairline and ears with petroleum jelly to prevent the dye from staining your skin. For best results, apply your dye to freshly washed hair and leave it on as long as you can stand it. Try covering your head with plastic bags or a disposable shower cap to trap body heat, since heat helps the dye penetrate.
Shampooing Your Pink Hair
Red shades, including pink, are notoriously hard colors to maintain. They tend to wash out quickly, but by using a sulfate-free color care shampoo and washing your hair only when absolutely necessary, you can extend their life. Because your hair will probably be pre-lightened, following each shampoo with a good color-care conditioner will help replace the oils your shampoo strips. Dry shampoo is your best friend for between-wash oily days. Washing with cold water also helps maintain your cotton-candy pink color.