A ribbon cutting ceremony is an inauguration or opening ceremony, attended by special guests and enacted before an audience. In simple terms, it is a public acknowledgment that a building, business or other amenity is being opened for the first time. The cutting of the ribbon symbolizes the opening of a an entrance. There are many examples of buildings and businesses which might be opened by a ribbon cutting ceremony. These include new schools, hospitals and museums, commercial premises, military installations and even public rights of way.
The historical origins of ribbon cutting as a way of inaugurating a building or business seem to be unknown, although the practice has been common for over a century. Ribbons, however, have had wide cultural use as signs of prestige, being used to hang medals, worn as sashes, and applied as decorations to clothing or headgear. Ribbons, sometimes called "ribbons of honor," may be worn in lieu of medals or military decorations. Ribbons, therefore, have longstanding ceremonial significance.
In the ceremony, the ribbon is strung across the entrance to the building or other facility to be opened, symbolizing a barrier. It is conventional to invite one or more special guests to cut the ribbon. These might include the owner or manager of a business, a local dignitary such as a mayor, or a celebrity. The ribbon cutting is an opportunity for applause and photographs. It often takes place against a background of celebratory music, and is almost always preceded by appropriate speeches. Ribbon cutting ceremonies are often planned as part of a program of festivities.
The moment of ribbon cutting is not only a photo opportunity for guests; it can also serve to promote the business or facility being opened. Members of the press can take photos of the moment of cutting. The ceremony can also be recorded and broadcast. It thus adds memorable visual content to what might otherwise be no more than an announcement of an opening, and serves to attract media coverage.
The significance of the scissors used in the ceremony is easily overlooked. Although merely functional scissors are often used, it is possible to purchase special ceremonial scissors, and even have them engraved with a memorial of the occasion. The scissors, unlike the ribbon itself, are likely to be preserved and exhibited as a memento of the opening.
Similar types of inauguration ceremonies include turning soil at a new building site, laying the first stone of new construction, and breaking a bottle to launch a ship. In the latter case, ribbon again forms part of the ritual. The bottle--usually champagne--is strung on a length of ribbon and swung against the ship’s hull to shatter.
- "Special Events: Event Leadership for a New World"; Joe Jeff Goldblatt; 2005
- grand opening sign image by robert mobley from Fotolia.com