Verbal communication consists of the spoken, as well as the written word. You can effectively express your message by using denotation, the dictionary meaning of a word, and connotation, the feelings associated with a word. Choosing exactly the right word increases the chances of your listener understanding the message you want to send. A common cause of misunderstanding during verbal communication is that our language constantly changes. New words are created and meanings of established words change with the generations and developments in technology.

Non-verbal communication can complement or contradict the spoken message. The tone and inflection of the speaker's voice can emphasize the point, show conflict between what is spoken and what is meant, and reinforce the emotion of the message. Body language, such as eye contact and posture, can show interest or disinterest, welcome or warn, and reveal your level of confidence. Your appearance also communicates a message to listeners. If your attire or accessories are loud and distracting, they may take away from the effectiveness of your message. Likewise, dressing appropriately and neatly adds to your credibility as a speaker.

A combination of verbal and non-verbal cues is a good strategy for effectively communicating your message. Smiling, laughing, and using a friendly tone of voice while saying, "That is so funny," lets your listener know that you really do think the situation is funny. However, making the same statement while using an unfriendly tone of voice accompanied by no smile, clearly lets your listener know that you do not, in fact, find the situation humorous. Pointing a finger in the direction you are describing is also an example of combining the verbal with the non-verbal for successful communication.

Language barriers often lead to miscommunication. This does not only apply to foreign languages, but to familiar words with different meanings and differentiating dialects. For example, you order a soda in one area of the country and a pop in another. If you ask someone from England to show you to the elevator, he may not understand you; however, if you ask him to show you to the lift, he will surely be accommodating. Though there is potential for miscommunication through the spoken word, a friendly gesture is almost always welcome when paving the way for communication to occur.

Be prepared. Know your audience. Choose your words carefully. Adjust your body language and appearance to suit your audience. Look for feedback that your audience understands your message.