Tattoo Goo is a healing balm to be applied after you get a tattoo: It's meant to preserve and enhance the colors of the tattoo, moisturize to avoid scarring or discoloration, and also promote healing. It's available as a balm, a salve, a gel, and a lotion. Tattoo Goo's website states that its product contains "vitamins, herbs, and other ingredients" that were chosen specifically to help heal and preserve tattoos; it notes that other protective products, ones not specifically created for tattoos, contain lanolin, waxes, and other substances that can interfere with healing and maintenance.

Six to 12 hours after getting your new tattoo, carefully remove the gauze that was placed over it. There may be some residual dried blood on the bandage; this is not a cause for alarm.

Carefully clean the tattooed area with cold water and gentle antibacterial soap, using your fingers. Don't use a cloth, which can slough off ink and skin, affecting the tattoo's appearance and healing.

Rinse the tattoo once more with clean, cool water, and pat dry using a clean towel. Leave the tattoo unbandaged for at least fifteen minutes, to allow it to completely dry.

Apply a thin layer of Tattoo Goo. Applying too much can prevent the skin from "breathing" and therefore stop it from healing properly. The Tattoo Goo will keep the tattooed area soft and reduce scabbing.

In the two to three weeks after getting the tattoo, the skin will start to heal. Reapply Tattoo Goo three to four times daily, for at least a week. Do not pick or scratch at the healing tattoo, as this can affect the tattoo's appearance and the healing process.