Bentonite is a rock, called a smectite, composed of clay minerals formed from volcanic ash. When purified water is blended with bentonite, you get bentonite magma. Bentonite magma is used in cosmetic and health care formulations because of its stabilization of suspensions and emulsions properties, as a transport system for controlled release of drugs, as a thickening agent and for its absorbent qualities.

Bentonite magma is used to influence the stability of other pharmaceutical and cosmetic products. Bentonite stabilizes oil in water, and prevents separation even at high temperatures. This ensures uniform dosage in the case of pharmaceutical combinations such as calamine lotion, according to the U.S. Pharmacopoeia.

It is also used, along with xanthan gum, as a suspending agent in antacids to get the correct viscosity, according to Science Direct. Suspending agents prevent sedimentation without affecting the uniformity of the product.

Certain active ingredients in preparations such as ointments, pastes and creams are derived from oils, emulsions or gels. Bentonite is added to these preparations to create a solid or semi-solid form of the product for application. Bentonite serves as an inert vehicle -- meaning chemically inactive -- for the transport of the active ingredient. Clay is used to reduce the timing of a drug's release, allowing for more control of how drug dosages are introduced into the body, according to a study published in December 2007 in the journal "Annals of Biomedical Engineering."

Bentonite magma is used as a thickening agent in paints, dyes and polishes. Bentonite, when exposed to liquid, thickens and forms a gel or paste, according to the Industrial Minerals Association of North America. This same thickening ability makes it an effective lubricant in diaphragm walls, foundations, and in tunneling and drilling operations. It is also used in cement mortars and in Portland cement.

Bentonite magma can absorb up to 12 times its original volume, according to Science Direct. It is used to remove impurities in edible oils, fats, beer, wine and mineral water. Bentonite’s absorbent qualities make it useful for wastewater treatment and other environmental applications. In cosmetics, this absorbent ability is used to make pastes in face masks, and as filler for other protective creams and lotions.