Knowing how women think is a necessary life skill--whether you're asking out the pretty girl in the elevator, trying to improve your marriage or earn the favor of your female boss. Since men and women think so differently, this isn't an easy task if you are not a woman yourself. Here are some tips on how to use psychology with women.
Understand their perspective. Women are more likely to be emotionally involved in just about everything they do--from driving to working to parenting. A big presentation gone wrong inspires more than fear about practical things like not getting promoted or losing an account--it can be an emotional feeling of failure. A baby's first smile isn't just cute to a new mom--it's evidence of a deep connection the two of them share.
Validate emotions without faking ones you don't have. Women just want you to know where they are coming from. They don't expect you to experience the same emotions yourself. Imitating women is generally not a good idea--especially when it comes to relationships, women prefer their boyfriends to maintain their normal, male personalities, just with a tad more sensitivity and empathy.
Acknowledge problems before solving them. Your first instinct might be to suggest a solution or assess blame. Instead, repeat the concern your wife, female friend or family member has voiced and express sympathy. In professional settings, it's appropriate to suggest a solution, of course, if the problem is work-related--but you'll be better liked if you first validate the concern.
Express appreciation. Tell your wife she's pretty, your daughter she did a great job in the soccer match and your boss that you admire the way she handled the latest work-related crisis. It's not "kissing up" if you're sharing feelings you genuinely experienced--but keeping them to yourself won't get you anywhere with women.
Buying shoes, handbags or jewelry as a gift for a girlfriend, wife, mother or daughter is usually a good idea and will win you favor--even if you don't understand how she could need more.