These days the working woman wants clothes that are practical and versatile. Opening an all season dress shop business is a smart idea, and when executed correctly, it can be a great success.
Get a business plan. It may not be the most fun task at hand, but having a clear, concise business plan is crucial to your success as a business owner. Outline what track you'd like to be on by what dates, and work your hardest to achieve those goals. Obviously there will be setbacks from time to time, and when that happens, simply tweak your business plan accordingly and get back on the horse.
Play buyer. If you aren't going to hire a buyer, play buyer for yourself. Scope out online designers, as well as all season dresses that you spot in stores. Take note of these designers and contact them on your own. Sometimes there's a minimum order of dresses for orders placed and sometimes there isn't; it all depends on the designer (and the size of their company). It's also important that you know what fabrics work for all season dressing. Knowing these things for yourself will help you make the wisest decision when it comes to stocking your all season dress shop, even if you do have the funds to hire an experienced buyer.
Factor in everything. Be sure to factor in the cost of everything when you're starting your all season dress shop business. While the idea is great (who doesn't want clothes that can be worn throughout the year?), it can be a costly venture. If you're short on cash, consider launching a website before going the old-fashioned brick-and-mortar store route. It may not be quite as glamorous or fun to start, but it will ensure that you stay within your budget and don't overextend yourself without knowing how you'll profit in the long run.
Network before things even start up. The moment the idea strikes you to open an all season dress shop business, start networking. Whether it's on the web or in person, get to know everyone you can. Opening a business requires a lot of emotional and financial support, and you never know who will be able to help you. Making friends everywhere you go is a smart way of having folks on your side who can potentially help you out when the going gets tough. It also puts your name out there, so when the business is up and running, people already have a face to match to the business.