Making labels for your own handmade products, whether jam, curry, pickles or sauces, is a rewarding activity that will impress anyone who receives a bottle. Labels are the first thing that attracts a customer to a product. Even if your barbecue sauce is for exclusive home use, labels can help show product dates and variety, and it is still fun to make semi-professional labels for you and your family to enjoy.
Decide on a name for your product and brand. Whether or not you intend to sell your sauce, creating a company and product name is a satisfying activity that may lead to sales in the future. The “company” name should illustrate you as a chef, including either your name, your location or a personality trait. Examples could include “Samantha's Special Sauces,” “Lazy Day Farms,” or “Three Dogs Canning Co.” Play around with the name until you are satisfied. As for the name of the barbecue sauce, consider its components, such as “Spicy Pepper BBQ Sauce,” “Lemon Ginger,” “Mesquite Barbecue Sauce,” “Backyard Barbecue Sauce” or “Gary's Famous BBQ Sauce.” Virtually any name can illustrate the contents within.
Create a layout design. Depending on the size of bottles or jars you use, the labels can be square, vertical or round. The “brand” name should be placed at the top of the label with the product name in the middle over a background image or design. You can add a photo or drawing to the label by using a photo-editing program. It is a good idea to use an image because it creates personality and draws attention. Images of barbecues, meats, smoke, wood, cowboys, cowboy hats or boots are all appropriate images. If you prefer an image that accompanies your brand name, such as “Three Dogs Canning Co.,” you can use images of dogs or paw prints instead. Make sure that the words are still readable if they are placed over the image.
Add additional information to the bottom of the label. Additional information can include the date on which you bottled the product, the ingredients or the “flavors” created by the sauce. The font size of this information should be smaller than the product name and brand name and set in a different font style.
Put the label together in a page layout or photo-editing program. Make sure to work on a document canvas that is the same size as your label. For example, if you are making 2-inch by 3-inch labels, set the canvas to the same size. Play around with positioning of information, fonts and colors. It should be easy to read and not too crowded. Remember that white space is a necessary component on any product label.
Print the labels on printable sticker paper and allow them to dry before cutting. Cut the labels, remove the paper backing and adhere them to the jars.