How to Buy Rolex Watches

Rolex is one of the most famous watches available today, with numerous styles and a wide range of features. Whether you are investing in a Rolex for personal use or buying one as a gift, you can find one with the perfect style to meet your needs.

Locate a dealer using the Rolex store locater or by contacting your local jeweler and asking if they are authorized to carry and service Rolex timepieces. Look for a retailer who is able to provide you with adjustments, as needed, for fitting your timepiece. If the watch is a gift, ask about an exchange policy and repair assistance. Consider asking if the shop does engraving and gift wrapping.

View the Rolex model selections on the Rolex website or in the store. Review the features and decide whether you want a simple watch such as the basic Oyster Perpetual or a multi-function watch such as the Datejust. Select the metal next and decide between additional features, such as gem stones or limited-edition versions.

Compare pricing for the model. Know that Rolex offers standard warranty and lifetime repairs on its timepieces, so you should not be billed extra for follow-up services. Keep your Rolex box, warranty card and serial number information for future service or in case of theft. Have your Rolex sized at the time of purchase to have links removed or added for a custom fit; the retailer will also set your watch for you and let you know if additional face colors are available. Rolex uses special tools and trains its retailers, so it is a good idea to have these services taken care of at the time you complete your purchase rather than at a generic dealer.