What the IHOb? You don't want to eat IHOP's new burgers

by Shannan Rouss ; Updated June 13, 2018

International House of Burgers? Yes, IHOP changed its name to IHOb, and everyone is very confused.

The restaurant chain formerly known as IHOP has long been known for its signature pancakes (Rooty Tooty Fresh ’N Fruity, anyone?), but with some new additions to the menu, the company is looking to rebrand itself as IHOb: International House of Burgers. Yep, burgers.

This pancake institution first teased the change with a June 4 tweet: “For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18.”

Plenty of Twitter users speculated that the “b” stood for breakfast, though other guesses included bacon and brunch. Alas, none of these were meant to be. Or b.

The reaction to #IHOb ranged from confusion to mock despair: “I don’t even recognize you anymore. You’ve changed. More like International House of Lies,” tweeted one user. An IHOb manager, who wishes to remain anonymous, told LIVESTRONG.COM, “There’s lukewarm customer reaction to the name change. But it’s not only the customers — the employees are just as shocked that the ‘b’ stands for burgers.”

According to the manager, the chain has seasonal promotions that last for approximately three months. She said her and other IHOb employees suspect the name change is one of those seasonal promotions and that it won’t last forever.

The marketing insiders at Adweek also doubt the name change is permanent. They called the move a “brand stunt” to promote the restaurant’s seven new Ultimate Steakburgers.

The just-launched burger menu includes The Classic: Mega Monster, with double the patties and double the cheese; and Big Brunch, with hickory-smoked bacon, a fried egg and hash browns. (Because if you can eat pancakes for dinner, then you can obviously eat burgers for breakfast.)

While the patties may be made with “all-natural, 100 percent USDA-choice Black Angus ground beef,” don’t let the buzzwords fool you: These patties are high-calorie fat-bombs. Both Mega Monster and Big Brunch contain more than 1,100 calories, putting them right up there on the list of worst fast-food burgers for your waistline.

And Mega Monster is also loaded with 35 grams of saturated fat (almost three times the American Heart Association’s recommendation) and 1,180 milligrams of sodium, or half your intake for the day.

“IHOP has never been a popular destination for the health-conscious diner, and the new menu additions are not adding any reason for them to start going,” Lori Zanini, RD, CDE, and author of “The Diabetes Meal Plan & Cookbook for the Newly Diagnosed,” told LIVESTRONG.COM.

Looking for a silver lining, we asked Zanini whether there might be any benefit to eating a Big Brunch burger for breakfast over, say, a Rooty Tooty Fresh ’N Fruity. Her response? “While a burger with egg and bacon would have more filling protein than pancakes with syrup, it wouldn’t be fair to say one menu item is better.” In both cases, any modicum of nutritional value is far outweighed by the dishes’ unhealthy downsides.

Forget IHOb. More like International House of Heart Disease.

What Do YOU Think?

Did you hear about the IHOb change? Would you go to IHOb (or IHOP) for burgers? What about pancakes? Let us know in the comments below.

About the Author

Shannan Rouss is a writer and editor living in Los Angeles. She has written for magazines including Self, Prevention, Glamour and Cosmopolitan, and her work has appeared online at MSN.com, mom.me and elsewhere.