How to Write a Resume for a Territory Manager Position

by Ruth Mayhew

Territory managers generally are in charge of geographical areas and the sales managers and representatives who serve their clients in those areas. And you may have sales duties as well, but your responsibilities as a territory manager are mainly increasing your company's market share, expanding business lines and providing development and guidance for sales managers and reps who report to you.

Introduce Yourself

In the opening paragraph of your resume, include a career objective or an introduction. Use four to five sentences -- a solid paragraph -- to describe the types of products with which you're familiar and how long you've been in the field. If you're actively seeking work, your objective or introduction should contain a few words that describe your professional traits, what you have to offer the organization to which you're applying and your ideal territory manager role or the type of company that suits your qualifications and interests.

Define Your Work History

If academic credentials aren't the most important requirement for the job you want, list your work history after the introduction. Start with your current or most recent employer and describe your positions in reverse chronological order. For each job you've had, describe your products, revenue goals, territory size and the market share for your territory. Also, include workforce management responsibilities, such as recruiting, hiring and training sales representatives, sales managers or other territory reps.

Accentuate the Positives

Don't be bashful about your accomplishments, but don't list so many achievements that it looks like you're the territory manager who walks on water. Under each job, list three achievements, such as "Expanded territory by coordinating grand openings and hiring sales reps for 3 locations in 2 states," or "Exceeded revenue goals by 175 percent percent for 5 consecutive quarters," and "Received President's Award 4 consecutive years for achieving $5 million in annual sales." Highlight your achievements with the label, "Notable Achievements" in italic font and up to three bullets -- an odd number of bullets is best and any more than three is unnecessary. Use numerals -- not numbers spelled out -- to make quantitative performance stand out. Employers want to see actual numbers and measurements that easily translate into "how can this candidate improve our bottom line?"

What You Learned and Where

Unless you earned an MBA, your college degrees will likely be appropriately listed near the end of your resume. Again, employers who hire territory managers typically are more concerned about your ability to generate revenue and develop sales pipelines, not whether you graduated with honors in political science 20 years ago. List your education and training, including continuing education course work and professional certifications. If you have been in the workforce more than 20 or so years and are concerned that your age may become one of those non-job-related factors that will affect your chances of getting an interview or getting hired, leave off your graduation dates.

Show Balance in Your Life

Don't list extracurricular activities from college unless you're a recent graduate and you were rugby captain or the student body president, because those show leadership capabilities. Otherwise, feel free to list volunteer activities such as serving as committee chair for United Way, board president for your homes association or coordinator for 10K races. These kinds of activities show that you have some work-life balance and that you're well-rounded. Territory managers interact with a number of different people, and if you're well-rounded, chances are you'll find common ground in cultivating relationships, which will only enhance your successful performance.

About the Author

Ruth Mayhew began writing in 1985. Her work appears in "The Multi-Generational Workforce in the Health Care Industry" and "Human Resources Managers Appraisal Schemes." Mayhew earned senior professional human resources certification from the Human Resources Certification Institute and holds a Master of Arts in sociology from the University of Missouri-Kansas City.

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