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Top Universities for an Undergraduate Marketing Degree

by Tiffany Smith

Every product and service on the market requires individuals with the knowledge and skills needed to sell and promote those items. Employers look for graduates well educated in statistics, design and promotion. A degree in marketing can be applied to businesses, research, organizations and banking. The best programs in marketing provide students with opportunities to gain hands-on experience, top-notch curriculum taught by highly qualified and experienced faculty and networking possibilities.

Indiana University

Indiana University at Bloomington’s Kelley School of Business offers students a B.S. in Marketing program. Ranked fourth by "U.S. News and Report" for best undergraduate marketing schools, and within the top ten in several other business school fields, Indiana University provides students with an intensive program taught by world class faculty. Students are provided with cohorts, organizations and networking opportunities through business organizations throughout the program. During courses, students are required to produce marking material for actual business clients, providing valuable experience for student’s portfolios and resumes. Students may also participate in case competitions with fellow students.

University of Pennsylvania

University of Pennsylvania offers a B.B.A. program with an emphasis in marketing. Students also have the option of designing their own major based on career interests and goals. A world renowned program and faculty consisting of some of the most-cited authors in the business industry, University of Pennsylvania has been ranked the second best graduate marketing school, top business school and top undergraduate marketing school for 2014 by "U.S. News and World Report," the programs encourage students to participate in learning teams, marketing camps and cohorts to extend the real-world experience of working on a marketing team within the business world.

University of Texas

The University of Texas at Austin’s McCombs School of Business, ranked in the top ten for 2014 best undergraduate business schools in the nation by "U.S. News and World Report," offers an undergraduate business program in marketing. In addition, the school offers a Center for Customer Insights and Marketing Solutions fellowship program to students who go on to complete the MBA in Marketing. The networking opportunities between organizations, fellow students and faculty provide ample opportunities for networking within particular fields of interest.

University of Michigan

The University of Michigan offers B.B.A. students one of the top ranked marketing programs in the nation. The University of Michigan has consistently ranked in the top ten for business marketing programs across nearly every field. This program provides students with hands-on opportunities to work within cohorts and on real world applications and projects. The B.B.A. program allows students to create an emphasis in marketing. Students may take advantage of marketing camps and competitions, networking associations and career assistance after graduation. Graduates of the programs are often employed by prestigious companies around the globe.

About the Author

Based in Northern California, Tiffany Smith has been writing professionally for more than 10 years. She holds a Master of Arts in English, a Bachelor of Arts in English and an Associate of Arts in liberal arts. She is obtaining her Doctorate of Education in Higher Ed. Leadership currently, and teachers English composition, literature, leadership, communications and education.

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