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Salary of the Vice President in Non-Profit Marketing

by Rick Suttle, studioD

Non-profit organizations such as the American Cancer Society and the Humane Society of the United States employ marketing vice presidents, or those who perform similar functions, just as "for-profit" corporations do. Non-profit vice presidents, as their major corporate counterparts, oversee pricing, advertising and distribution in marketing departments, and develop strategies to increase donations and revenue. If you want to work as a non-profit marketing vice president, you'll need at least a bachelor's degree. In return, you can expect to earn a salary averaging more than $80,000 annually.

Salary and Qualifications

The average salary for a non-profit marketing vice president was $81,000 as of 2013, according to job site Simply Hired. To become a vice president in a non-profit organization, you need at least a bachelor's degree in marketing and a significant amount of experience -- 10 or more years experience in many cases. Other important qualifications include creativity and analytical, leadership, management, problem-solving, communication and decision-making skills.

Regional Salaries

According to Simply Hired, salaries in 2013 for non-profit marketing vice presidents varied most in the South, with the lowest salaries of $63,000 in Mississippi and highest of $127,000 in Washington, D.C. Those in the Northeast made $73,000 to $98,000 per year, respectively. If you worked as a non-profit marketing vice president in the West, you'd earn the most in Alaska or California at $91,000, or the least in Montana at $65,000. In the Midwest, you'd earn $63,000 in South Dakota or $86,000 in Minnesota, which represented the lowest and highest salaries in that region.

Contributing Factors

Non-profit marketing vice presidents usually earn more working for larger organizations than mid-sized or smaller ones. For example, small non-profit organizations in Washington, D.C. -- with $2.1 million to $5 million in annual revenues -- paid their marketing vice presidents and directors an average of $70,000 to $80,000 per year, according to 2010 data from The Chronicle of Philanthropy (the latest year it reported non-profit organization salaries). Mid-sized non-profit organizations, with revenues of $10.1 million to $20 million, paid their marketing vice presidents and directors $90,000 to $100,000, while the largest companies -- over $50 million in revenue -- paid $110,000 to $120,000 per year.

Job Outlook

The U.S. Bureau of Labor Statistics doesn't forecast jobs for non-profit marketing vice presidents. It projects a 14 percent increase in jobs for marketing managers, including those in non-profit companies, which is on par with the national average for all occupations. A better indicator is that the number of non-profit organizations grew by 25 percent from 2001 to 2011, according to The Urban Institute. If this trend continues during the next decade, you may find more job opportunities as a non-profit marketing vice president.

About the Author

Rick Suttle has been writing professionally since 2009, covering health and business for various online and print publications. He has worked in corporate marketing research and as a copywriter. Suttle holds a Bachelor of Science in marketing from Miami University and a Master of Business Administration from California Coast University. He is author of the novels "Hell Year" and "Suicide Peak."

Photo Credits

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