Clothing companies and department stores rely on marketing management fashion merchandisers to display their products so they appeal to customers. They select fixtures, lighting, color schemes and mannequins that best represent their clothing lines and enhance sales. These professionals mostly work in marketing departments -- at the corporate level -- of manufacturers or retail stores, though some may work in stores. They travel to different store locations to ensure the uniformity of displays. Marketing management fashion merchandisers earn average salaries of just under $40,000.
Salary and Qualifications
Marketing management fashion merchandisers earned average annual salaries of $39,000 as of 2013, according to the job website Indeed. Educational requirements can vary for these merchandising professionals. Many employers prefer associate or bachelor's degrees in fashion merchandising, retail, marketing or even art. If you have extensive experience in fashion merchandising, you may be able to get a job in this field with a high school diploma. Companies also prefer hiring those who have at least a couple of years of experience in fashion merchandising or retail. Other important qualifications include creativity, attention to detail, familiarity with clothing styles and organizational, communication and computer skills.
Salary by Region
In 2013, average salaries for marketing management fashion merchandisers varied within the four U.S. regions. In the Northeast region, they earned the highest salaries of $47,000 in New York and the lowest of $34,000 in Maine, according to Indeed. Those in the West earned $28,000 to $43,000 per year, respectively, in Hawaii and California. If you worked in the Midwest, you'd make the most in Illinois or the least in South Dakota -- $42,000 or $30,000, respectively. Your earnings would be $33,000 or $46,000 per year, respectively, in Louisiana or Washington, DC, which were the lowest and highest salaries in the South.
Your salary as a marketing management fashion merchandiser is likely to increase as you gain experience. You may also earn more working for a larger clothing or retail company, as it can better support higher salaries. Your income can also vary by industry. For example, in 2012, wholesale and retail buyers, who also work in the fashion industry, earned higher annual salaries working for department stores than apparel wholesalers, according to the U.S. Bureau of Labor Statistics -- $76,820 and $60,980, respectively.
The BLS doesn't report job trends for marketing management fashion merchandisers. It does project job opportunities for wholesale and retail buyers, which it expects to increase 9 percent in the next decade -- a slower than average rate. During the same decade, jobs for advertising, promotions and marketing managers will grow 14 percent, on par with the national average. You may find a similar growth rate with marketing management fashion merchandiser jobs, as the fashion industry is highly competitive. Fashion companies and retailers must display their clothing products so they appeal to target customers.
- U.S. Bureau of Labor Statistics: Advertising, Promotions, and Marketing Managers: Job Outlook
- U.S. Bureau of Labor Statistics: Purchasing Managers, Buyers, and Purchasing Agents: Job Outlook
- U.S. Bureau of Labor Statistics: Occupational Employment Statistics: Wholesale and Retail Buyers, Except Farm Products
- Fashion Institute of Technology: Fashion Merchandising Management
- South Suburban College: Marketing - Management: Fashion Merchandising AAS Degree
- Indeed: Marketing Management Fashion Merchandiser Salary
- Indeed: Marketing Management Fashion Merchandiser Salary in Maine, and New York
- Indeed: Marketing Management Fashion Merchandiser Salary in Hawaii, and California
- Indeed: Marketing Management Fashion Merchandiser Salary in Louisiana, and Washington, DC
- Indeed: Marketing Management Fashion Merchandiser Salary in South Dakota, and Illinois
- Creatas Images/Creatas/Getty Images