Mobile and digital technologies continue to transform the way companies market their products and services. It’s no longer enough to invest in TV spots or print ads; you must reach consumers where they spend most of their time: online -- or at least on their phones. This has given rise to a new form of marketer known as the digital strategist, who develops strategies for digital marketing campaigns.
As of 2012, the average marketing specialist earned just over $67,000 a year, according to the Bureau of Labor Statistics. But this figure fails to account for position. A survey by the Creative Group, a national recruiter for marketing talent, found that salaries for digital marketing strategist ranged anywhere from $84,000 to $123,000 a year.
Digital strategists are often part of larger teams of managers, who are just as much a part of identifying and implementing digital marketing strategies as strategists. For example, digital community managers, who may oversee consumer relations, field consumer questions or create digital content, earned $58,000 to $67,500 a year, as of 2013. Digital traffic managers, who act as liaisons between other team members, manage schedules and initiate new jobs for clients, earned $54,500 to $76,500 a year. Digital project managers, on the other hand, averaged between $70,000 and $104,500 annually.
As with any job, location affects earnings. In Phoenix, salaries are roughly 8 percent higher than the average, bumping salaries for digital strategists to a range of $90,720 to $132,840 a year. Minneapolis-based strategists earn just over 5 percent more than average, bringing earnings to $88,620 to $129,765. Those in Tampa earn 3.5 percent less than the average, dropping salaries to $81,060 to $118,695.
Through 2020, employment opportunities for marketing specialists should grow by as much as 41 percent, predicts the BLS -- far more than the national average for all U.S. occupations, a projected 14 percent. But job prospects may be even better for digital marketers. The Creative Group explains, “Companies of all sizes in every industry are creating new interactive positions and can’t seem to fill them fast enough given the shortage of available skilled talent.”
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