Physician liaisons promote hospitals and medical care groups to the medical profession and the public. The job description for liaisons blends knowledge of the healthcare field, business, marketing, public relations and communications. Consequently, hospitals look for candidates who hold bachelor's degrees in marketing, public relations, communications or healthcare-related disciplines such as hospital administration, along with experience working in hospitals, clinics or doctors' offices.
Liaisons establish connections between their hospitals and area doctors. Through personal visits, correspondences and phone calls, liaisons inform area physicians about the hospitals' services, facilities, staff and events. Outreach also includes providing biographies of new physicians and specialists at the hospital, continuing education programs, and updated information on the hospital and its services.
Physicians Referral Service
Many patients need specialists for medical issues such as heart disease, neurological conditions, kidney disease and cancer. Liaisons oversee physicians referral services, which allow doctors to refer their patients to the hospitals' doctors who practice in these specialties. Referring physicians can refer patients by telephone or online. Liaisons are responsible for highlighting their doctors' education, training, experience and certifications on the online referral portals. Referring physicians and liaisons may discuss and agree on criteria, such as specific medical conditions, on which a patient is referred to the hospital.
Physician Recruitment and Retention
Physician liaisons help hospitals attract and keep the specialists and other doctors for their staffs. The liaison must see that new doctors have photo identification badges, parking spaces or information and a directory of physicians at the hospital. Orientation of new doctors may include hospital tours. Retention programs run by the liaisons help doctors and their families relocate in the community, track the doctors' staff and admitting privileges and accompany doctors on visits to local practices. Liaisons survey and collect feedback from doctors to gauge their satisfaction with the hospital or provider system.
Liaisons assist with marketing the hospital and its doctors. Promotional activities include printing business cards for new doctors and announcing their arrival through posters, newsletters and other means. Liaisons work with public relations departments to promote awards, achievements and accommodations received by the hospital or its staff. Marketing may also emphasize new procedures or breakthroughs in treatments, cures and other research developed at the hospital.
- Methodist Hospital of Southern California: Physician Liaison
- Saint Louis University: Staff Job Composite: Physician Liaison Representative
- Erie County: Physician Liaison
- National Cancer Institute at the National Institutes of Health: How to Find a Doctor Fact Sheet
- Michigan Health Council: Allegiance Health Provider Retention Program
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