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Pay Scales for Web Content Managers

by Rick Suttle, studioD

The emergence of corporate websites and online business creates demand for Web content managers. Companies need experts to manage the placement of words, graphics and videos track Web traffic from advertising. Web content managers -- often called webmasters -- may also supervise the work of copywriters and Web developers to ensure the content targets the right audience..A career as a Web content manager requires a college education along with industry experience. Expected salaries top $70,000 annually.

Salary and Qualifications

Web content managers earned average annual salaries of $75,000 as of April 2013, according to Indeed.com. The profession usually requires a bachelor's degrees in computer science, computer programming, graphic design or communications. Applicants also need at least three years' experience designing or assisting with the development of websites. Other essential qualifications include attention to detail, a working knowledge of hypertext markup language (HTML) and organization, communication, analytical and leadership skills.

Salary by Region

Average salaries for web content managers vary significantly in the U.S. regions. In the Northeast region, salaries ranged between $66,000 and $89,000 per year, according to Indeed -- with lows in Pennsylvania and highs in New York. Those in the South region earned lows of $63,000 in Louisiana and highs of $88,000 in Mississippi. In the Midwest, Web content managers earned average lows of $59,000 and average highs of $79,000 in South Dakota and Illinois, respectively. In the West region, Web content mangers in California earned average salaries of $83,000 and $54,000 in Hawaii, respectively.

Contributing Factors

Web content managers can usually earn more with experience and longevity with the same employer. Additional experience could lead to jobs with larger employers too. Larger corporations have more financial wherewithal than smaller firms to support the higher salaries. Moreover, salaries are likely to be higher in Illinois and California, the result of higher housing and living costs in those states.

Job Outlook

The U.S. Bureau of Labor Statistics doesn't list job trend data for web content managers. But it does list job opportunities for the similar occupations security analysts, web developers and computer network architects, which are expected to increase 22 percent in the next decade. This faster-than-average growth in jobs -- which should be similar for web content managers -- will largely be a result of more companies using the Internet for business. Newspapers and magazines in particular are gradually converting most of their business to online platforms. New technologies such as wireless networks and electronic readers should also increase the number of available jobs for web content managers.

About the Author

Rick Suttle has been writing professionally since 2009, covering health and business for various online and print publications. He has worked in corporate marketing research and as a copywriter. Suttle holds a Bachelor of Science in marketing from Miami University and a Master of Business Administration from California Coast University. He is author of the novels "Hell Year" and "Suicide Peak."

Photo Credits

  • George Doyle/Stockbyte/Getty Images