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How Much Does a Hotel Sales Manager Make?

by Rick Suttle

Companies that operate hotels depend on sales managers to contact business clients and get them to hold sales conventions, training sessions and conferences at their establishments. Hotel sales managers present the array of conference rooms, amenities and equipment they have available for prospective clients, negotiate rates and close sales. If you want to become a hotel sales manager, you need at least a bachelor's degree. In return, you can expect to earn a salary averaging more than $50,000 annually.

Salary and Qualifications

The average annual salary of a hotel sales manager was $52,000 as of 2013, according to the job site Indeed. Hotel sales managers may also earn bonuses for meeting certain revenue and profits goals, which may significantly increase their annual incomes. To work in this field, you typically need a minimum of a bachelor's degree in business or marketing. Employers also prefer that sales managers, including those who work in hotels, have one to five years of sales experience, according to the U.S. Bureau of Labor Statistics. Other important qualifications are analytical, communication, supervisory and customer service skills.

Regional Salaries

Average salaries for hotel sales managers varied the most in the West in 2013, according to Indeed, where they earned the lowest salaries of $34,000 in Hawaii and the highest of $57,000 in California. Those in the Midwest earned the most in Illinois and the least in South Dakota and Nebraska, at 58,000 and $39,000 per year, respectively. If you worked as a hotel sales manager in Maine or New York, you'd earn an average of $45,000 or $63,000, respectively, the lowest and highest salaries in the Northeast. In the South, you'd make the least in Louisiana or the most in Washington, D.C. -- $45,000 or $62,000, respectively.

Salary Comparisons

While Indeed reported an average annual salary of $52,000 for hotel sales managers, the average salary for all sales managers was $119,680 as of May 2012, according to the BLS. The top 10 percent earned more than $150,610. Sales managers earned some of their highest salaries in the sales and commodities exchanges and brokerage industries, at $216,300 and $191,220, respectively. Those at auto dealerships made $110,980 annually, while department sales managers earned $78,220. All earned significantly more than hotel sales managers.

Job Outlook

The BLS predicts a 12 percent increase in jobs for sales managers through 2020, a bit under the 14-percent national average for all jobs. Companies plan to add more sales managers as they try to increase their revenues and customer bases. Jobs for hotel sales managers may grow at a slower pace, as the BLS projects only an 8-percent increase in jobs for lodging -- or hotel -- managers during this decade. Many hotels plan to scale back and offer fewer services, which may temper job growth for hotel sales managers.

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