Job Description for a Salesperson for a Dot-Com Business

by Nathan McGinty

If you like to get your hands on the latest technology or newest software programs, while also possessing the gift of gab, a career as a salesperson for a dot-com business might make the perfect career choice. Although the dot-com industry has experienced cycles of boom and bust since its explosion into the public in the mid-1990s, tech companies are always on the lookout for a tech sales associate who knows the marketplace and how to bring clients to the table.

Skill Set

The main skill that a salesman for a dot-com business needs to possess, in addition to salesmanship, is tech savvy. Dot-com salesmen needs to know how the technology behind their product works and some of the unique selling points that make their product different from others in the marketplace. A good dot-com sales representative isn't scared by technology and is also confident enough speaking about tech to be able to deliver a presentation to a room full of engineers and Chief Information Officers. Because they are working in the tech field, dot-com salespeople need to have a wide ranging grasp of different software, such as productivity suites, customer relationship management and professional services automation software.

Primary Responsibilities

The main responsibility for a dot-com salesman is to generate income from their company through selling the company product. This can involve inbound sales, in which the salesman answers calls put through to the company sales line, outbound sales, in which the salesman canvasses a database of potential customers by calling them on the phone or in person, or making sales presentations. When a salesman has a lead, they make notes of some of the customer, or potential customer, information in a spreadsheet, a customer relationship manager tool or a proprietary company database. The salesman may also be required to generate reports on their sales activity. This can be weekly, monthly, or quarterly, depending on the company.

Secondary Tasks

A salesperson for a dot-com company may have additional tasks, depending on the size of the company. In larger firms, sales engineers take care of doing the tech end of the sales, but smaller dot-com firms might not have this luxury. The salesperson may be called upon to do tech product demos at a customers site. Another popular sales tool is to hold a webinar, or online conference. During a webinar broadcast, the sales representative can help answer customer's questions about a product during a live chat session. If the dot-com company is hosting any customer conferences or attending any trade road shows, at least one salesperson will accompany any marketing or PR people on the trip to interact with current or potential customers.

Background Data

Because of the specialized marketplace, most dot-com jobs are not entry level. The majority of people who are working in the dot-com industry in sales will have previously sold a technical product somewhere else. Although a degree isn't required, because of the competitive nature of the dot-com marketplace, especially among start-up companies, a college degree in marketing, business or accounting would make for a strong sales candidate. The first few weeks on the job, a new dot-com salesperson typically trains with a more experienced salesman to show the new employee how to keep sales records or customer management notes.

About the Author

Nathan McGinty started writing in 1995. He has a Bachelor of Science in communications from the University of Texas at Austin and a Master of Arts in international journalism from City University, London. He has worked in the technology industry for more than 20 years, in positions ranging from tech support to marketing.