Many corporations and retailers rely on email marketing specialists to promote their products and services via email. Email marketing specialists usually work on the creative or promotional end in marketing departments, writing short email messages to increase customer traffic to websites. They also purchase email lists from vendors, track Internet traffic and create landing pages -- or secondary web pages -- to avoid the illegal spamming of consumers. If you want to become an email marketing specialist, you need a bachelor's degree. You can expect to earn an above-average salary.
Salary and Qualifications
Email marketing specialists earned average annual salaries of $50,000 as of 2013, according to the job website Indeed. To become an email marketing specialist, you will need a bachelor's degree in marketing or business, and at least one or two years experience in email marketing. You will also need to know HTML, or HyperText Markup Language, which is the common computer programming language used on the Internet. Other essential requirements include experience in managing computer databases and organizational, decision-making and communication skills.
Salary by Region
In 2013, average annual salaries for email marketing specialists varied significantly within certain U.S. regions. In the Midwest, they earned the highest salaries, $53,000, in Illinois, and the lowest, $38,000, in South Dakota. Those in the West earned between $35,000 and $54,000, respectively, in Hawaii and California. If you worked in the Northeast, you would earn $43,000 or $60,000 per year, respectively, in Maine or New York, which were the lowest and highest salaries in that region. In the South, your earnings would range from $42,000 to $58,000, respectively, in Louisiana or Washington, D.C.
Email marketing specialists usually earn higher salaries as they gain experience. Entry-level email marketing specialists earned average salaries of $45,000 in 2013, according to Indeed, which is $5,000 less than the average salary for this profession. In this field, you may also earn more in certain industries. In 2012, marketing managers, who often supervise email marketing specialists, earned some of the highest salaries, $171,230 and $161,690, respectively, working in the oil and gas extraction and securities and commodities industries, according to the U.S. Bureau of Labor Statistics.
The BLS doesn't report job trends for email marketing specialists. Its forecast for marketing managers -- who often work with email marketing specialists -- is a 14 percent increase in the next decade. Jobs for email marketing specialists should also increase at this relatively average pace, as companies need them to execute digital marketing campaigns to target customers in a highly competitive marketplace.
- U.S. Bureau of Labor Statistics: Advertising, Promotions, and Marketing Managers: Job Outlook
- U.S. Bureau of Labor Statistics: Occupational Employment Statistics: Marketing Managers
- Indeed: Email Marketing Specialist
- Lowe's: Email Marketing Specialist
- Minnesota Interactive Marketing Association: True Talent Group: Email Marketing Specialist
- Indeed: Email Marketing Specialist Salary
- Indeed: Entry-Level Email Marketing Specialist Salary
- Indeed: Email Marketing Specialist Salary in Maine, and New York
- Indeed: Email Marketing Specialist Salary in Hawaii, and California
- Indeed: Email Marketing Specialist Salary in South Dakota, and Illinois
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