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How to Care for Premium Denim

by Melissa King, studioD

Premium denim garments, such as jeans and jackets, are typically made from high-quality fabric, dyes and other materials. These garments don't come cheap, so when you buy one, you want your investment to last. Without proper care, a denim item might fade, shrink or stretch. By laundering your denim the right way, your garment will stay in like-new condition for many years.

Launder your denim only as often as necessary. Unless your garment gets very dirty, you don't need to wash it. By washing the item less, you'll extend its life.

Turn denim inside-out before laundering it. This helps protect the fabric from wear and fading.

Wash denim in cold water on the normal cycle to prevent shrinkage and color bleeding. Any bleach-free detergent will safely clean denim. Use a detergent that's formulated for dark-colored clothing if you have black or dark-blue denim.

Add a capful of liquid fabric softener to the laundry when washing rough or starchy jeans.

Hand wash denim if you prefer not to use the washing machine. Fill a tub halfway with lukewarm water, then add 2 tablespoons of mild liquid soap. Immerse the garment in the water and allow it to soak for 20 minutes.

Hang the denim garment up to dry or lay it down flat on a towel. Do not put denim in the dryer; the heat can make the fabric shrink.

Items you will need
  •  Bleach-free detergent
  •  Liquid fabric softener
  •  Liquid soap
  •  Towel


  • When you buy a new pair of jeans, launder them before your first wear.


  • Avoid dry cleaning premium denim. Dry cleaning can cause denim to fade or shrink.

About the Author

Melissa King began writing in 2001. She spent three years writing for her local newspaper, "The Colt," writing editorials, news stories, product reviews and entertainment pieces. She is also the owner and operator of Howbert Freelance Writing. King holds an Associate of Arts in communications from Tarrant County College.

Photo Credits

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