Business Etiquette in Honduras

by Linda Ray

When doing business globally, you need to tune in to the local customs and etiquette expected of business people in the local environment. Taking time to familiarize yourself with local customs and etiquette prevents you from making a faux pas that could insult the local citizens and jeopardize your business interests. Honduras has a democratic constitutional republic government, and nearly 97 percent of its citizens are Catholic, so business etiquette doesn’t vary greatly from American customs, according to Culture Crossing.

Greetings

Men and women speak directly to each other, and handshakes are appropriate when greeting both, but wait until a woman extends her hand before offering to shake hands. Use a title such as doctor or professor, if appropriate. You should even greet lawyers with their title, which in Spanish is abogado. Persons without professional titles should be called senor, senora or senorita. Use business cards during introductions, with the Spanish side of your card facing the other person. Carefully review cards handed to you as a sign of respect.

Meetings

Show up on time for meetings, even though your hosts may keep you waiting. Meetings tend to include informal conversation and usually don’t follow strict agendas. Expect meetings to go on for longer than planned too, with an overall feel of a social activity rather than a business meeting, according to the U.S. Department of Commerce.

Sales

The strongest personalities and business people with the highest authority tend to take over the conversation during meetings and will be the ones to make final decisions in the sales process. Hondurans expect negotiations to remain friendly, however, and don't appreciate a hard sell or pressure tactics. They place a very high value on relationship building and avoid confrontations and conflicts. While negotiations may conclude with a handshake, a formal written contract is necessary as well.

Attire

Like their U.S. counterparts, businessmen and women in Honduras dress in conservative business attire for meetings, consisting of a dark suit and tie for men and a conservative skirt or slacks with a blouse for women. American business people should avoid wearing expensive jewelry, however, because security's a major issue in Latin American countries. Street crime is rampant in urban areas and includes pickpocketing and armed robberies.

About the Author

I am a full-time freelancer available for steady work. I can provide both quality and quantity. I can do quick turn-around as I don't have any children at home. I have a fully equipped home office overloooking the mountains of Western North Carolina and my muse loves it here. I have a new laptop so that even when I travel (not very often) I can follow up with assignments. I meet deadlines and can build good rapport with editors. I have done some editing and can help in that capacity if you need it. {{}}

Photo Credits

  • Jack Hollingsworth/Photodisc/Getty Images