The Average Salary of Sports Marketing Managers

by Dana Severson

Though the responsibilities of marketing managers vary, they’re always tasked with one central objective: to increase consumer awareness of a product or service. In the sports industry, they’re generally responsible for filling seats, selling season tickets, improving viewership or moving merchandise. The responsibilities and salaries for this job can vary by employer.

Team Salaries

As of 2012, marketing managers in general averaged $129,870 a year, according to the Bureau of Labor Statistics. Those employed directly by professional, semi-professional and amateur sports clubs brought home closer to $113,530 annually. This was an increase of 1 percent from the previous year, when the average salary was $112,050.

Facilities Salaries

Marketing managers at stadiums or sporting facilities earned nearly 10 percent less than those working for sports clubs, with an average of $102,500 in 2012, reports the BLS. But this was an increase of more than 19 percent from 2011, when the average salary for marketing managers at stadiums or sporting event facilities was $85,780 a year.

Sporting Goods Salaries

Marketing managers who work in the retail side of sports, such as sporting goods stores, earn salaries that are nearly 20 percent lower than those at sports clubs and 11 percent less than those at venues. According to the BLS, marketing managers earned an average of $90,910 at sporting goods retailers. This was an increase of 3 percent from 2011, when the average salary was $88,300 a year.

Career Outlook

The BLS expects future employment for marketing mangers will be on par with the 14 percent national average for all U.S. occupations between 2010 and 2020. With an estimated 700 sports marketing managers working for sports clubs, stadiums and retailers, this works out to the addition of nearly 100 new jobs to the market. Competition for job openings is expected to be fierce for the limited jobs produced.

About the Author

Based in Minneapolis, Minn., Dana Severson has been writing marketing materials for small-to-mid-sized businesses since 2005. Prior to this, Severson worked as a manager of business development for a marketing company, developing targeted marketing campaigns for Big G, Betty Crocker and Pillsbury, among others.

Photo Credits

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