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The Average Salary of an Inside Sales & Marketing Professional

by Ruth Altman, studioD

Inside sales – that is, selling remotely – is one of the fastest growing segments of all sales professionals. Because inside sales professionals work virtually as opposed to meeting clients face-to-face, the field has become an especially efficient and disruptive form of selling. According to the U.S. Bureau of Labor Statistics (BLS), careers in sales and marketing are expected to grow about as fast as the overall job market through 2020.

What Telemarketers Do

Telemarketers sell to customers over the phone using a script, a process that can be remarkably efficient when coupled with effective negotiation and persuasion. Telemarketers work off volume calls, seeking to close as many sales as possible. In order to excel in their role, they must be friendly and persuasive with an ability to close the sale quickly. The 2010 median wage for telemarketers was $25,470 per year, according to the BLS.

Inside Sales Representative

Inside sales reps must generate sales for a specific product, service or idea. Sales reps must generate revenue by calling on prospective customers, setting appointments and closing the sale. They must continually work to find new business while maintaining their existing client base. The 2012 median wage for inside sales representatives was $60,770 per year, according to the BLS.

Inside Sales Managers

Inside sales managers oversee their team of inside sales specialists. They are responsible for monitoring and encouraging the volume of outbound phone calls, emails and other forms of communication to ensure sales are effectively met. Inside sales managers must also create and maintain budgets and financial reporting to ensure the future success of their staff. The 2010 median wage for sales managers, including inside sales managers, was $98,530 per year, according to the BLS.

Advertising, Promotions and Marketing Managers

This type of inside sales managers focuses solely on the advertising, promotions and marketing sectors of sales. In cooperation with media buyers, art directors, and a production team, these managers are responsible for selling an idea. When it comes to inside sales, advertising, promotions and marketing managers are frequently calling clients or setting sales appointments to land prospective advertisers. The 2010 median wage for this type of inside sales manager was $108,260 per year, according to the BLS.

About the Author

Ruth Altman writes on business, lifestyle and careers. She holds a Master of Arts degree from Pepperdine University in addition to a bachelor's degree from Harvard University.

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