The Average Income in Marketing

by Rick Suttle

If you're aspiration is to work a mid-level corporate marketing job, your title would likely be that of marketing manager. These professionals serve as beacons for companies, helping them to understand what products, features and services their customers want. They also set prices for products, coordinate advertising and promotional campaigns and execute distribution strategies that best reach their core customers. A formal education is the usual prerequisite for the job. When you do get hired, you can expect to earn an average salary of well over $100,000 per year.

Salary and Qualifications

Marketing managers earned average annual salaries of $126,190 as of May 2011, according to the U.S. Bureau of Labor Statistics, or BLS. If you're among the top 10 percent in earnings, your income would exceed $155,050 annually. Plan to get a bachelor's degree in marketing, as this is the most direct route to becoming a marketing manager. A master's degree in marketing can prepare you for future promotions, perhaps to marketing director or vice president. Communication and analytical skills -- and creativity -- are also highly desired traits.

Salary by Industry

Salaries for marketing managers can vary considerably by industry. They earned some of the highest salaries, about $168,590 per year, in the oil and gas extraction industry, according to the BLS. Those in the apparel and notions wholesale and securities and commodities broker industries also earned relatively high salaries -- $163,310 and $157,530 per year, respectively. If you're employed by a marketing consulting firm, you would earn an average salary of $137,250 annually. And, a marketing manager job with an insurance company would bring you $123,130.

Salary by State

Head for the Big Apple if you want to earn the highest salary as a marketing manager, according to the BLS -- $163,480. You would also earn a salary above the national average for this field in either New Jersey or California at $146,970 or $142,750 per year, respectively. Marketing managers' salaries were $128,500 and $128,090, respectively, in Washington and Texas. And these professionals earned average annual salaries of $110,700 in Illinois.

Career Outlook

The BLS projects that jobs for marketing managers will increase 14 percent between 2010 and 2020, which is on par with the 14 percent average growth rate it expects for for all U.S. occupations. With increased competition among companies in all industries, your ability to match products or services to consumer needs will be in high demand. Expect more job opportunities in growing industries such as health, video game publishing and construction, which was expected to make a comeback in 2013, according to "U.S. News & World Report."

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