Technology has created numerous advantages for music producers and entertainment professionals. Music creation and distribution -- formerly cost-prohibitive and often requiring record company involvement -- can now be accomplished affordably and independently. Inexpensive software and training, retail and showcase websites, social media and email provide budding music producers with major advantages over their analog-based predecessors.
Music Producer Training: Secrets Revealed
Creativity and experience are key attributes producers acquire through experience, but technical aspects and theoretical principles can be taught. With numerous music production videos, websites, books, online or classroom courses available, music producer training is available to everyone. Some online training resources are free or low in cost, but formal tuition-based programs offer the advantage of a certificate or degree -- which may improve job prospects and credibility as a producer.
Recording Software and Equipment: Second Mortgage Not Required
Commercial music-recording studios require huge capital investments in space and high-end gear to suit all professional recording situations. But inexpensive software and peripheral equipment for beginners and semi-pros can provide impressive results in a spare room or desk area. Music producers can now record, mix, master and distribute all or portions of recorded music files in home studios. Cross-platform recording files allow larger recording projects to be partially recorded in a commercial facility -- where large mixing boards, multiple microphones and powerful computers are needed for drums or orchestra instruments -- and brought to a home studio for the simpler task of recording vocals, keyboards, guitar, etc. The finished recording can be mixed, mastered and distributed in the home studio, minimizing costs, maximizing efficiency and overall control of the project.
Showcasing and Promoting: Not Who You Know, But What You Know
Showcasing and promoting new music once involved contacting and convincing agents, managers, record company scouts and club owners to showcase your work. Now, even successful producers and bands use video sites, social media, websites, and dedicated music promotion and retail sites to post music. Because music producers are paid in part by sharing a percentage of per-unit music sales, the opportunity to bypass business politics and get music in front of potential retail buyers online -- while building a fan base to attract record label attention -- are major advantages for music producers.
Music Producer and Artist Producer: The New Music Producer World
Most music producers are independent, self-employed entrepreneurs. Traditionally hired by artists or record companies, producers handle finances, scheduling and logistical details, provide artistic and technical direction, and oversee the entire recording process. Income is derived in a number of ways, generally through a flat-rate production fee and contracted percentage of record sale royalties, but artist music producers are a slightly different breed and are compensated differently. Composer, musician and recording producer in one, artist producers earn higher record sale royalties by virtue of dual roles, plus performance and merchandising fees for live concerts.
Income: Promote, Sell, Repeat
Like all independent business people, success as a music producer relies on sales and repeat business. Computers, software and the web allow savvy producers to manufacture, promote and sell product on a massive scale, while facilitating simultaneous self-promotion, reputation building and name recognition. The ability to control these tasks and variables -- while increasing potential for earnings and future business -- are advantages not available before the Internet.
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